Canonical URL and canonical tag are the elements that help define the most important page among similar or near-duplicate pages on a website. The word canonical has its origin in the Bible. Canonical means secular rules and laws, and a standard for judgement in the theological sense. It was later used to tag the work […]
Search engine optimisation is a fundamental step in a digital marketing initiative. There are many techniques to optimise your page, both on-page and off-page. But performing SEO on images is often forgotten or considered trivial. With Google changing its (search engine results page) SERPs ranking algorithm almost everyday, image optimisation has become a key area […]
Google Search Console is a platform that can be used by any website to monitor its performance on Google’s search engine result pages (SERP’s). It includes a set of tools that help you understand what your organically (non-paid) performing pages are, mobile site quality, highest-traffic queries and an overall idea about your site pages. What […]
Off page SEO is a technique that helps your website appear higher in search rankings. Off-page SEO is a type of search engine optimization that comprises of the myriad of techniques that SEO encompasses. SEO is divided mainly to two: on-page and off-page SEO. We have already talked about on-page SEO earlier, so let’s look […]
On-page SEO helps your page’s position by placing it in a higher ranking in the search engine results page; thereby, your website has more visibility to targeted visitors. They will eventually convert visitors into paying customers. What is On-Page SEO On-page SEO is the method of optimising your web page content to show up better […]
If you want to extract maximum benefit from your SEO efforts, you must know about the meta description. Wondering, what is a meta description and why should you pay attention to it? Let me tell you, a good meta description is essential if you want your web page to consistently rank high on the search […]
Well, As the name suggests, long-tail keywords are keywords that are long. As these keywords are long, generally the long-tail keywords perform better in terms of conversion as a user is able to communicate his intent with the usage of a long-phrase. Long-tail keywords, when used properly can help you rank higher on search engines […]
If you are starting to work in the field of search engine optimisation, or are building your website, or are writing online content, you have undoubtedly come across the term “backlinks.” In simple words, backlinks are links outside your website that link to your website. While they may seem inconspicuous, getting backlinks to your site […]
For every content writer, the ultimate goal is to get good traffic on her blog and see her blog or website feature at the top of Google search rankings. But in an increasingly populated blog-o-sphere, how does one beat out the competition? The answer is: by incorporating some SEO tactics. In this article, I am […]
SEO Mistakes that small businesses make and how to avoid them: Biggest SEO Mistakes in Digital Content Production Content devoid of keywords: Understand you cannot market everything to everyone. Find out relevant keywords and optimize your content accordingly to get more hits for your website. Ignoring mobile optimization: More people are searching via mobile, so […]
Are you looking to use the best url shortener and therefore exploring Google url shortener. Let us begin with the basics then. URL shortener is a trend that came in because of the new small space trend which was popularised by social media platforms like Twitter. What is a URL Shortener? URL shortening is a […]
The term “AMP” is making some noise lately. AMP is the short form of Accelerated Mobile Pages. Google introduced AMP as a technology on October 7, 2015. The project promises to enhance the web-browsing experience of mobile users by reducing the page load time. Is it going to be the next big thing in the […]
