Haven’t used social media yet? You must have been living under a rock! Perhaps the most addictive and explored place that gives you an opportunity to express yourself to the world is Social Media. A place to get pouring unbiased and unfiltered thoughts/information/content from friends & strangers. It won’t be wrong to say social media […]
The WhatsApp Business App is here to let you engage better with your customers. Though it has been rolled out to big enterprises globally, if you are a small company you can extract even great benefits from it. Here’s why: 1.3 billion people use WhatsApp actively to communicate with their family and friends. So it […]
Facebook Lite, the stripped down version of Facebook mobile app has been gaining popularity the world over among users. This App works very well on 2G connections and low end devices. In Feb 2017, Mark Zukerberg shared that the Facebook Lite app has more then 200 million users. Same day their COO Sheryl Sandberg announced […]
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So you are looking for password to open Aadhaar card in pdf format that you have downloaded from Aadhaar website. If you have not yet downloaded your PDF Aadhaar card copy, you can download it from the web-link here: https://eaadhaar.uidai.gov.in/ . Once you have downloaded the E-Aadhaar PDF copy (this is the only format that […]
Mobile Apps are a dominant factor in people’s lives. But apparently only a select few. It seems that people are averse to downloading and trying out new apps. Media analytics firm comScore recently released its annual Mobile Apps Report which states that – A majority (51%) of all smartphone users report downloading a grand total […]
If John Wanamaker were alive today, he would have loved Google Attribution. The new attribution tool from Google would have made him happier. Do you know who John was and what is attribution meaning in marketing? John Wanamaker was a marketing pioneer, who famously said: “Half the money I spend on advertising is wasted; the […]
The focus of marketing is slowly shifting towards digital. I have heard people talking about how digital marketing is so much superior to traditional marketing. Some say digital marketing is going to eclipse traditional marketing, then some say both are going to coexist. Traditional Marketing vs Digital Marketing Difference between TV and the internet was […]
In the digital world things are changing all the time. Technology has been the driving force for all these changes. During the past several decades brands and branding were the focus of Businesses to build market leadership. How about now? Like several other are you also wondering? If Brands & Branding can still help you […]
Just like humans who have spirit and external appearance; Brands have Brand Essence and Brand Positioning. WHAT IS BRAND ESSENCE? Brand Essence is the spiritual centre of the Brand. Brand Essence is the core value(s) that defines the brand and permeates all other aspects of the brand. Therefore, Brand Essence is the central, timeless essence […]
Ecommerce is not only a logical extension of any existing brand, it is also a great launch-pad for start ups, small businesses or aspiring movers and shakers. But while you see many ecommerce websites pop up, they rarely make a mark or survive long enough to make a profit. So, what should you do to […]
